Our Story
Born from a Love
for Indian Craft
Aadhyavi was founded in 2019 with a single belief: that India's incredible craft traditions deserve a global stage, and the artisans behind them deserve dignity and fair income.
What began as a small curated collection from Rajasthan has grown into a platform supporting 180+ artisans across 15 states — with over 2,400 products telling the story of India's living cultural heritage.
Explore Our Collection"Every thread woven, every pot shaped, every stroke painted — carries the soul of its maker."— Priya Sharma, Founder
What We Stand For
Our Values
Sustainability
Natural dyes, handmade processes, and minimal-waste packaging are at the core of every product we list.
Fair Trade
We ensure every artisan receives at least 60% of the final sale price — well above industry standards.
Preservation
By creating market demand, we help keep endangered craft traditions alive for future generations.
Community
We invest 5% of profits into artisan training, healthcare, and children's education programs.
The People Behind Aadhyavi
Meet the Team
Priya Sharma
Founder & CEO
Grew up in a family of Rajasthani weavers. Started Aadhyavi to bridge artisans and modern buyers.
Arjun Mehta
Head of Artisan Relations
Travelled to 22 states to curate craft partnerships. Speaks 6 Indian languages.
Kavita Nair
Creative Director
Former NID graduate who ensures every product story is told beautifully.
Rohan Das
Technology Lead
Builds the digital infrastructure that connects artisans to millions of homes.
Our Impact
₹4.2Cr
Paid to Artisans
180+
Artisan Families
15
States Covered
28k+
Orders Delivered